Ong Pei Ching’s Forefront article was published on CNA online under their Commentary section, with the headline “How can can Singapore Kidfluencers be protected when mum and dad are their bosses?”.

The abridged article, a full version of which is accessible on our firm’s website, spotlights the rise of child influencers globally and how parents may be tempted to turn their young children into kidfluencers.

Pei Ching raises questions about how Singapore kidfluencers are (or are not) protected by the law and how parents, who are both the kidfluencers’ managers and guardians, should be aware of the possible emotional and psychological impact on their children.